The use of some type of association such as rhymes or word patterns to assist in remembering information is called:

The correct choice is mnemonics because this term specifically refers to memory aids that utilize associations, such as rhymes, acronyms, or visualizations, to help individuals recall information more easily. These memory techniques leverage familiar patterns or structures, making it easier to remember complex information by simplifying it into more manageable or relatable formats. For example, a rhyme like "Thirty days hath September..." helps individuals remember the number of days in each month.

The other terms do not capture this specific technique in the same way. Association broadly refers to connecting ideas but does not inherently imply a structured way of remembering like mnemonics does. Transfer relates to the ability to apply knowledge or skills learned in one context to a different context, while encoding is the process of converting information into a form that can be stored in memory, which does not focus specifically on the creative or patterned structures that mnemonics provide.